This policy applies to our website, mobile applications, and related services that link to this policy. It does not apply to third-party services (including third-party links, social networks, app stores, payment processors, or other sites) that you access through our Service.

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular person or household. Definitions may vary by jurisdiction.

We collect information in three main ways: (A) information you provide, (B) information from your use of the Service, and (C) information from third parties.

A) Information you provide

• Account information: phone number, email (if provided), password (stored using secure hashing), verification codes.

• Profile information: name, age/date of birth, gender, height, location/city, languages, education, occupation, interests, lifestyle preferences, and other profile fields you choose to provide.

• Matrimonial-specific details (optional, user-provided): marital status, family details, cultural preferences, dietary preferences, community/caste/ethnic background, religion, and similar information—only if you choose to provide it.

• Photos and media: profile photos, additional images/videos you upload, and associated metadata.

• Communications: messages you send and receive through the Service; support requests; feedback and surveys.

• User safety reports: reports you submit about other users, incidents, and related information.

• Payment and subscription information (if applicable): purchase history and transaction metadata. Payment card details are typically processed by third-party payment processors, not stored directly by us.

• Identity/verification information (if offered): selfies, government ID images, or other verification documents. We may use these to verify authenticity and reduce fraud (where available).

B) Information collected automatically when you use the Service

• Device and technical data: device type, OS version, app version, language, time zone, unique device identifiers, and crash diagnostics.

• Log and usage data: IP address, access times, pages/screens viewed, features used, clicks/taps, referrers, and performance metrics.

• Cookies and similar technologies (website): cookies, local storage, pixels/SDKs (where used) for authentication, preferences, analytics, and security.

• Approximate location: derived from IP address or general device settings (not precise GPS unless you explicitly permit it).

C) Information from third parties (where applicable)

• Single sign-on / social login: basic profile identifiers from a provider (e.g., provider user ID), if you use such features.

• Payment processors: confirmation of payment status, subscription status, refunds, and chargeback information.

• Service providers: security signals (e.g., suspected fraud indicators), email/SMS delivery status.

• Other users: content about you that others provide (e.g., messages, reports, profile references).

We use personal information for the following purposes:

• Provide the Service: create accounts, display profiles, enable matching, facilitate communication, and deliver requested features.

• Personalize and improve matching: show relevant suggestions, filters, and recommendations based on your profile and preferences.

• Communicate with you: send service-related messages (verification codes, security notices, transactional emails/SMS, feature updates).

• Customer support: respond to inquiries, troubleshoot issues, and provide assistance.

• Safety, security, and integrity: detect, prevent, and address fraud, abuse, harassment, spam, impersonation, and other harmful activity.

• Compliance and legal: comply with law, enforce our terms, protect rights and safety, and respond to lawful requests.

• Analytics and performance: understand usage trends, debug issues, improve reliability, and develop new features.

• Payments (if applicable): manage subscriptions, billing, refunds, and related accounting.

If you are located in the European Economic Area (EEA), United Kingdom, or other regions requiring a legal basis, we process personal information under one or more of:

• Contract: to provide the Service you request (e.g., account creation, matching, messaging).

• Legitimate interests: to secure the Service, prevent abuse, improve features, and maintain platform integrity (balanced against your rights).

• Consent: where required (e.g., certain sensitive data, marketing communications, optional device permissions).

• Legal obligation: where we must comply with applicable law or respond to lawful requests.

The Service may use automated processes to suggest matches, rank profiles, and personalize your experience based on information like preferences, profile details, usage patterns (e.g., likes, views), and safety signals. These processes are designed to improve relevance and reduce fraud/spam.

We do not guarantee compatibility, relationship outcomes, or that any match will meet your expectations. You remain responsible for your choices and interactions.

We may share information in the following ways:

A) With other users (your choices drive this)

• Profile information you choose to make visible (e.g., photos, profile fields, preferences).

• Messages you send to other users.

• Your interactions (e.g., likes/matches) as reflected within the Service.

B) With service providers (processors)

• Hosting, content delivery, databases, backups.

• Analytics and crash reporting.

• Email/SMS delivery and verification providers.

• Fraud prevention and security monitoring.

• Payment processing (subscriptions/one-time purchases).

• Customer support tooling (ticketing, chat).

These providers are authorized to process information only as needed to provide services to us and are subject to contractual confidentiality and security obligations.

C) For legal and safety reasons

• To comply with law, regulation, legal process, or lawful government requests.

• To enforce our Terms, investigate violations, and protect our rights and property.

• To protect the safety of users or the public, including in emergencies.

D) Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our business or assets, information may be transferred as part of that transaction, consistent with applicable law.

Our website may use cookies and similar technologies for authentication, security, preferences, and analytics. Mobile apps may use SDKs for similar purposes (e.g., crash diagnostics and performance measurement).

• Strictly necessary: login/session, security, load balancing.

• Preferences: language, display preferences.

• Analytics: usage measurement, feature effectiveness, crash diagnostics.

• Advertising (if used): measuring and improving campaigns. If we use interest-based ads, we will provide appropriate controls as required by law.

You can usually control cookies via your browser settings and mobile permissions via device settings. Some features may not work without certain cookies/permissions.

We retain personal information for as long as necessary to provide the Service and for legitimate business or legal purposes, such as security, preventing abuse, resolving disputes, enforcing agreements, and complying with legal obligations.

• Account data: retained while your account is active; deleted or anonymized upon request where feasible and legally permitted.

• Messages: may be retained to support user experience, moderation, abuse prevention, and legal compliance; deletion may not immediately remove all copies from backups.

• Logs and security records: retained for a limited period to monitor, detect, and prevent abuse and to maintain platform integrity.

• Backups: retained for a limited rolling period; data may persist in backups until overwritten.

To request account deletion, contact us via /contact or within the app settings if available.

We implement administrative, technical, and organizational safeguards designed to protect personal information. These may include encryption in transit, access controls, least-privilege policies, monitoring, and secure credential handling.

However, no system is 100% secure. You are responsible for keeping your credentials confidential and using device-level protections.

The Service includes user-generated content (profiles, photos, and messages). You control what you share. Certain information you add to your profile may be visible to other users depending on your privacy settings and product design.

• Be cautious about sharing sensitive details (e.g., home address, financial info, workplace details, or personal identifiers) in your profile or messages.

• We may use automated and human moderation to enforce rules and reduce harmful content.

• We may remove content that violates our policies, and we may suspend/terminate accounts for violations.

We may process information to detect, investigate, and respond to reports of harmful behavior (harassment, fraud, impersonation, threats, spam, or other misconduct). This may include reviewing profiles, messages (where permitted), device signals, and reports submitted by users.

If you submit a report, we may use the information you provide to take action, improve our safety systems, and, where appropriate, cooperate with law enforcement.

The Service is not intended for children. You must be at least the age required by law in your jurisdiction to use the Service (and at least 18 where applicable for matrimonial/dating services). If we learn that we collected personal information from someone who is not permitted to use the Service, we will take steps to delete it.

We may process and store information in countries other than where you live. Where required, we use appropriate safeguards for cross-border transfers (such as standard contractual clauses or other lawful mechanisms).

Depending on your location, you may have rights to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. You may also have the right to withdraw consent where processing is based on consent.

• Access/Portability: request a copy of certain information we hold about you.

• Correction: update inaccurate profile/account information.

• Deletion: request deletion of your account and associated data (subject to legal/security exceptions).

• Objection/Restriction: object to or restrict certain processing as allowed by law.

• Marketing preferences: opt out of marketing communications (service/transactional messages may still be sent).

To exercise rights, contact us at privacy@rishtify.com or via /contact. We may verify your identity before fulfilling requests.

If you are a resident of certain U.S. states (including California), you may have additional rights. We provide this high-level disclosure:

Categories of personal information collected (examples)

• Identifiers: phone number, email, account IDs.

• Profile data: demographics and preferences you provide.

• User content: photos, messages, profile text.

• Commercial info: subscription status, transaction metadata.

• Internet/network activity: usage events, device data, IP address.

• Approximate location: inferred from IP or settings.

• Sensitive personal information (optional): e.g., religion/community/caste/ethnic background or similar, if you choose to provide it.

Purposes and sharing

• Purposes: operating the Service, personalization, safety/security, analytics, support, compliance.

• Sharing: service providers; other users (for profile and messaging); legal/safety; business transfers.

• We do not sell personal information. If applicable laws define certain ad-related sharing as “sale” or “sharing,” we will provide required opt-out mechanisms.

You may request information about our data practices or exercise rights by contacting us at privacy@rishtify.com.

The Service may contain links to third-party websites or integrate third-party services (for example, payment processors, social login providers, or app store platforms). Their privacy practices are governed by their own policies, not ours.

We may update this policy from time to time. We will revise the effective date when changes are posted. If changes are material, we may provide additional notice as required by law (e.g., in-app notice or email).

For questions, concerns, or requests regarding privacy, contact:

• Privacy: privacy@rishtify.com

• Support: support@rishtify.com

• Contact page: /contact

• Mailing address: [add your business address]